Yuenglings Ice Cream Corp Rebrands as Frequency Holdings, Pivots to Tech Venture Platform

Yuenglings Ice Cream Corporation (OTC: YCRM) has officially filed amended articles of incorporation to change its corporate name to Frequency Holdings, Inc., signaling a dramatic strategic pivot from its original business model toward becoming a technology-focused holding company.

The rebranding, inspired by investment models like Berkshire Hathaway, positions the company as a platform for scaling technology ventures across multiple sectors. CEO Rick Jordan described the change as more than a mere name adjustment, characterizing it as a fundamental recalibration of the company's vision and operational structure.

At the core of this transformation is ReachOut, the company's flagship subsidiary, which will continue its aggressive acquisition strategy in the IT and cybersecurity markets. The company plans to target regional IT firms with revenues between $500,000 and $2 million, integrating them using an AI-driven support model.

Frequency Holdings is also developing TRUSTLESS, an early-stage digital identity and data verification venture designed to operate independently with its own leadership and capitalization pathway. This approach suggests the company intends to build a diverse portfolio of technology-focused businesses.

The name change reflects the company's ambition to create a flexible, scalable platform for technological innovation. By adopting a holding company structure, Frequency Holdings aims to provide shareholders with exposure to multiple high-potential technology sectors while maintaining operational independence for each subsidiary.

The company is currently awaiting FINRA review for the name and symbol change, with the formal corporate identity transition already filed with the State of Nevada. Investors and market observers will likely be watching closely to see how this strategic repositioning unfolds in the coming months.