Most likely, you are.
- Do you have an active social media account?
- Have you posted to social media within the last few weeks?
- Do you engage with other people’s social media posts?
- Do you comment on news stories, discussion websites, or forums?
If you answered yes to any ONE of these questions then you’re an influencer, according to Newsworthy.ai, an innovative new press release newswire platform that includes an influencer marketplace.
Influencer marketing works. For every $1 spent on influencer marketing, brands earn up to $5.78 in return (Influencer Marketing Benchmark Report, 2020). But how do you find the right influencers to engage with? There are so many different types! Everyday influencers, nano-influencers, micro-influencers, macro-influencers, mega-influencers, celebrity-influencers, to name a few.
There is a constant stream of new influencer ‘lists’ — the top HR, IT, Healthcare, blockchain, crypto, etc, lists. And most rely on some sort of influencer identification algorithm that places a major weight on follower counts.
Newsworthy.ai believes this is the wrong approach, and they’re out to change this. According to Newsworthy.ai, it doesn’t matter if you have 10 or 100,000 people in your network.
“Think of the Newsworthy.ai influencer marketplace as the emergence of the micro-influencer,” says David McInnis, founder of Newsworthy.ai. David knows how to disrupt marketing and PR – he founded PRWeb back in the late 1990s. Coincidentally, that was around the time when some of the first microblogging services emerged – including Twitter.
“In public relations, we focus so much on the big numbers like reach and impressions to justify the ROI but what really matters is having the right five influencers share your news within their networks,” says McInnis. “Everyone has a center of influence. Think about all of the people that you are personally connected to online. You may not command the attention of millions, but your influence is significant because it is close and targeted. Newsworthy.ai offers anyone the opportunity to participate in our marketplace.“
So what exactly is the Newsworthy.ai Influencer Marketplace?
When companies submit a news release to Newsworthy.ai it gets distributed to hundreds of endpoints – like any other newswire. But Newsworthy.ai customers then have the option to find and hire influencers who will share and promote their press release — for an agreed price.
Anyone can register as an influencer on Newsworthy.ai. It’s free. Influencers create their profile, add their influence categories, and list the services they’ll do and the price of the service (e.g., send a tweet, post to LinkedIn, write a blog, etc.).
After your press release is distributed, Newsworthy.ai presents you with a list of influencers relevant to the topics in your release.
And what’s really great about the marketplace is that you’re not asking the ‘influencer’ to change their behavior of what they do online each day. Sharing breaking news to their industry connections enhances their industry standing, thought leadership, and value. Now, the influencer is getting recognized for it!
Visit Newsworthy.ai to create your influencer profile and send some news releases.