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Week in Review – Popular Content
Tesla and LinkedIn Think Resumes Are Overrated. They Use These Neuroscience-Based Games Instead (Inc.)
Pymetrics wants to replace resumes with online quizzes. Some big-name companies have been happy to oblige.
Tags: Recruiting, Pymetrics
As diversity progress in Silicon Valley stalls, advocates call for a new approach (LA Times)
Five years ago it was all about the numbers. Silicon Valley tech companies were pressured to share their workforce demographics, confirming what diversity advocates had suspected all along: the industry is overwhelmingly white and male.
Then came the promises to do better.
Tags: Diversity, Inclusion, Tech
Should you post a negative review of your former company? (FC)
We all know the saying, “If you can’t say anything nice, don’t say anything at all.” But in the days of online reviews, it’s hard not to want to post a few negative words online, especially when we feel we’ve been wronged.
Tags: Company Reviews
Conference Twitter Primer #SHRM18 (HRm Blog)
Once again using HRmarketer software, we analyzed the #SHRM18 conference website and tweets to come up with the following Conference Twitter Primer — all the information you need to socially prepare for the world’s largest HR conference! Enjoy.
Tags: #SHRM18, Marketing, Social Media
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How to Turn the Candidate Experience into an Employer Branding Strategy , June 14, 2018 at 12PM ET. Join @KevinWGrossman from the #TheCandEs @TheCandes who will share insights on how to turn the #CandidateExperience into an #EmployerBranding strategy. Sponsored by @HRmarketer
Register here: https://t.co/BvG4Qu7g6E
What’s Really Holding Back Gender Equity is the latest #LetsFixWork podcast w/ host @lreuttimann features @AdrienneCliona from @DimitryMurphy. The topic is #GenderEquity and its outstanding!
Term of the Week
Viral Marketing: Any marketing technique that induces people (or web sites) to pass on a marketing message to other people or sites, creating a growth in the message’s visibility and effect. A classic example of this concept was Hotmail whereby each email sent via Hotmail included Hotmail’s own advertisement in the footer (Get your Free Email….”).
Learn more at the Glossary of HR and Employee Benefit Terms.
Vendor M&A And Partnership News
A sampling of this week’s mergers and acquisitions announcements from around the human resource marketplace – and other partnerships. Latest news here.
Sample HR Marketing Plan – Create Your Plan.
We created a sample HR marketing plan. Download your own copy and customize to your needs. Get The Plan.