
Week in Review – Popular Content
Companies Flock to Cities With Top Talent – WSJ
As businesses decide where to expand and hire, ‘people are the natural resources’. Last year, Salesforce.com Inc. handed its recruiters a near-impossible task: hire thousands of engineers and account executives in some of the tightest U.S. labor markets, including the software firm’s hometown of San Francisco. Candidates were declining offers and recruiting costs were rising… so Ms. Recio asked an intern to create an algorithm using LinkedIn profiles to identify the true pool of potential candidates for its specialized technical jobs. Read more.
I Should Never Have Trusted HR With My Secret – Forbes
Forbes Contributor Liz Ryan writes about bringing life to work and bringing work to life. The following letter – submitted by one of her readers – received over 1M views in the first day: Dear Liz, I am in a bad situation at work and I don’t see a way out. I wish I could undo everything that has happened in the past five weeks. I was ready to leave my job anyway but I wanted to do it my way and now I don’t know if I will get that chance. Read more.
Trending Topics (Big Data Approach to Pubic Speaking, Bank of Scotland’s Big Data Strategy)
Trending topics from the last week impact the stories this week. These are great topics to blog and Tweet about. Learn how HRmarketer software can help your HR and recruiting brand do a better job at content marketing. View plans.
A Big Data Approach to Public Speaking – Stanford Business
Key takeaways from analyzing 100,000 presentations — Students in my strategic communication class often ask how they can become more engaging, competent communicators. This question is in no way new — rhetoricians dating back to the ancient Greeks have explored this issue. However, unlike Cicero and Aristotle, we now have big data tools and machine-learning techniques to examine the core characteristics of effective communicators. Read more.
The Wonderful Big Data Strategy At Royal Bank Of Scotland – Forbes
RBS has developed a Big Data strategy which it calls “personology” in an attempt to reconnect with customers — The philosophy is one of the developments of the 800-person strong analytics department, created as part of a £100 million investment in analytic skills and technology across the organization. Read more.
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This Week’s Featured Events
Did You Know
Research shows office dogs make for happier workers. Among the breeds with good track records in the office are greyhounds, also known as gentle, 40-mile per hour couch potatoes. Did you know April is National Adopt-a-Greyhound month? Read more.

HRmarketer Office Dog, Cara (Greyhound/Borzoi).
Term of the Week
Big Data: The process of analyzing very large, often independent, data sets to reveal patterns, trends, and associations – especially relating to human behavior and interactions. This in turn can help employers with data driven decision-making.
Vendor M&A And Partnership News
A sampling of this week’s mergers and acquisitions announcements from around the human resource marketplace – and other partnerships. Latest news here.
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