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Glossary of Human Resources (HR) and Employee Benefit Terms

# 360 Survey: An employee feedback program whereby an employee is rated by surveys distributed to his or her co-workers, customers, and managers. HR departments may use this feedback to help develop an individual’s skill or they may integrate it into performance management programs. 401(k) Plan: An employer-sponsored retirement plan that has become an expected…

Marketer’s Guide to the HR Industry

The Human Resource Department The human resources function of an organization is responsible for all the practices and processes that impact the company’s most important asset, its employees. More specifically, a company’s human resources (HR) department is responsible for finding, screening, recruiting and developing talent, overseeing organizational leadership and culture, administering employee-benefit programs and ensuring…

Sample Marketing Plan

This PDF document outlines suggested marketing activities for B2B companies. Keep in mind that not every activity is appropriate for every business. Some businesses invest in fewer, some in more. However, in our experience these are the core marketing activities that most established companies invest in – although the amount invested in each activity varies considerably…

Using Employee Advocacy in Building a Great Employer Brand

A great employer brand is a wonderful thing. It positions your organization as the company where top talent wants to be, the benefits of which are remarkable: Improved recruiting Improved employee retention and engagement Higher revenue and lower costs It’s no wonder why 68 percent of the “world’s most attractive employers” have employer branding strategies in place…

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