This 6-part blog series guides you through six social marketing activities that should be incorporated into your daily social marketing workflow as well as some fundamentals to help you be more successful on Twitter.
This series is based on the 12-page article “6 Things HR, Benefits & Recruiting Brands Should Do On Twitter Every Day” which provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers. Download the article here.
It is no longer enough to just “be” on Twitter. There is a subtle (and much welcome) change that is taking place on social media in which authenticity and realness are rewarded and impersonal and automation are ignored. This means it is vital for your brand to have a personality, to be real, authentic and not come across as a bot or only interested in themselves.
This reality is reflected in the six activities, which should be the foundation of your social outreach initiatives—whether your brand is experienced on social or just starting out.
Get it Done! Socialsm is social marketing workflow software from HRmarketer. The software helps you complete these six daily tasks more strategically and efficiently. We invite you to learn more and take a 30-minute demo.
Let’s get started with activity #1: Follow people.
Once you have set up your desired social media platform, the next step is to build your community. When it comes to social media and building an online community, the most important factor to take into consideration is your audience. After all, they are the reason why you are there in the first place – to make connections and interact with those who engage with your brand.
For most B2B brands, a goal of following 10-20 new accounts per day on Twitter should be sufficient. Quality is more important than quantity so be strategic about whom you follow and connect with. Simply going on a following spree will not help you build a community of engaged users. Make sure you’re connecting with people who will add value to your business and might actually engage with your content (and vice versa).
We recommend following accounts that are active (their last Tweet was within the last few weeks) and:
- Engaging with topics similar to what your brand is building its thought leadership around
- Newly engaging with your competitors (but not you)
- Participating in industry events (via the event hashtag, like these ongoing HR Twitter chats)
- Trending in your industry
- Industry influencers
Always remember the three primary reasons of why you want to follow someone: (1) you find their content interesting (2) you want to make them aware of you (3) you want to build a relationship with them. This means that you should not, by default, follow everyone that follows you.
Follow the above influencers:
Robin Schooling | Tim Baker | Irene Becker | Deb McGrath | Kevin W. Grossman
Special Offer! 6 Things HR, Benefits & Recruiting Brands Should Do On Twitter Every Day
This 12-page article provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers.
Download Full Report
Read the next post: 6 Things You Should Do (Better) on Twitter: #2: Share Content