This 6-part blog series guides you through six social marketing activities that should be incorporated into your daily social marketing workflow as well as some fundamentals to help you be more successful on Twitter.
This series is based on the 12-page article “6 Things HR, Benefits & Recruiting Brands Should Do On Twitter Every Day” which provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers. Download the article here.
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Let’s discuss activity #4: Engage with industry events:
Participating in social conversations about industry events is a highly valuable activity. People and brands—including those you might not ordinarily be able to reach—are both highly active and highly engaged.
And the great thing is that social offers you the opportunity to engage with the events you are not attending. And with the HR and recruiting industry having between six and twelve conferences each week, there is a lot of opportunity to be had. So make a point of getting into an event conversation each week.
Many influencers host weekly “Twitter Chat” programs, providing a great opportunity for engagement. Here’s a sampling of Twitter Chat hashtags in the HR industry, along with their weekly scheduled days/time (EST).
When you travel to conferences, let your online community know you’ll be at a particular event, as it may gauge their interest as well. These days, almost every event has its own designated hashtag. Event hashtags allow attendees to connect with one another before, during and after the event. In turn, this will also increase your visibility across your social media platforms.
These events are your opportunity to connect and build relationships with influencers. This may include a speaker or attendee of an event. You need engage these individuals by retweeting, sharing, liking or even commented on their content. Show them that you are interested in what they have to offer.
Finally, pay attention to the hashtags being used at the event—use them in your tweets. Look at who is being mentioned the most with these hashtags—these are the influencers. Connect with them.
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This 12-page article provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers.
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Read the next post: 6 Things You Should Do (Better) on Twitter: #5: Comment
Read the previous post: 6 Things You Should Do (Better) on Twitter: #3: Re-Share Great Content