This 6-part blog series guides you through six social marketing activities that should be incorporated into your daily social marketing workflow as well as some fundamentals to help you be more successful on Twitter.
This series is based on the 12-page article “6 Things HR, Benefits & Recruiting Brands Should Do On Twitter Every Day” which provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers. Download the article here.
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Let’s discuss activity #5: Comment:
Commenting on popular content you find via Twitter is one of the most powerful—and underutilized—marketing tactics. Done right, it’s a great way to generate visibility, show thought leadership and build relationships. If you are new to commenting, I recommend setting a goal of one comment per week. More experienced brands I’ve worked with comment six or more times a week (using multiple people). What content should you comment on?
- Popular content in your marketplace (blogs and articles)
- Content on topics related to your branding goals
- Content written by influencers you are wanting to build visibility with
Remember to comment within a day or two of the content being published. Otherwise your comment might be buried at the bottom and few people will notice it. Also make sure your comment isn’t promotional. Add some thought leadership, and perhaps a different opinion. Maybe ask the author a question or disagree with the author (respectfully). Don’t just say “great post” or some throwaway comment. Why? When you disagree or ask a question, your comment is more likely to be noticed and responded to than if you simply say “great post” or some throwaway comment.
Once you comment you can also post a tweet to the content and mention the author—and perhaps making reference to your wisdom.
Special Offer! 6 Things HR, Benefits & Recruiting Brands Should Do On Twitter Every Day
This 12-page article provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers.
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Read the next post: 6 Things You Should Do (Better) on Twitter: #6: Thank and Recognize People
Read the previous post: 6 Things You Should Do (Better) on Twitter: #4: Engage With Industry Events