This 6-part blog series guides you through six social marketing activities that should be incorporated into your daily social marketing workflow as well as some fundamentals to help you be more successful on Twitter.
This series is based on the 12-page article “6 Things HR, Benefits & Recruiting Brands Should Do On Twitter Every Day” which provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers. Download the article here.
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Let’s discuss activity #6: Thank and recognize people:
First, let me share a post with you that was authored by Adrian Jock who in my opinion is one of the smartest social media experts around – if you don’t follow Adrian, please do. Trust me, your social marketing will improve if you listen to what Adrian has to say. This is what Adrian wrote in his blog “7 Annoying Twitter Habits You May Wanna Get Rid Of“:
Thanking and recognizing your audience is one of the most important activities you will do on social – and unfortunately, few do it. Or, they use social automation tools to do the thanking. Like these automated (and lame) attempts at recognizing me.
People and brands want to be noticed and recognized by YOU, not some free software tool. So if you get a influential new follower or someone of value retweets or shares your content, thank or recognize them personally. Like this thank you I received from Terry.
To be fair, not every new follower or retweeter deserves a thank you, but if they do deserve a thank you, then you owe it to them to be authentic. Show them you value them. This means not using the same thank you over and over again or thanking 10 people in the same tweet. Also, try to avoid publishing all the thank you messages at once, as it clutters your timeline, and can erode the value of the recognition you are providing. Here is a post about what never to automate on Twitter.
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This 12-page article provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers.
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Read the previous post: 6 Things You Should Do (Better) on Twitter: #5: Comment