A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced new retail media agreements with brands including Under Armour, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand to advertise on its smart cart platform in Israel. The move further advances monetization of the company's in-store media network and supports continued growth of its Retail Media Division.
The smart cart platform, developed by A2Z's subsidiary Cust2Mate Ltd., transforms everyday shopping carts into AI-powered, connected commerce platforms. The system enables retailers and brands to deliver targeted advertisements and real-time shopper engagement at the moment purchase decisions are made. It also provides actionable data on in-store shopper behavior and decision-making.
According to the company, the new agreements underscore the growing value of its in-store media network, which allows brands to reach consumers at a critical touchpoint. A2Z Cust2Mate Solutions Corp. aims to help retailers increase revenue, optimize store operations, and mitigate loss through its modular technology. The expansion of brand advertising is expected to generate additional revenue streams for the company and its retail partners.
The announcement follows A2Z's broader strategy to monetize its smart cart platform beyond the initial sale of hardware and software. By offering advertising space on the carts' screens, the company creates a recurring revenue model that benefits both retailers and brands. The smart carts can display promotions, coupons, and product information tailored to individual shoppers based on their purchase history and location within the store.
For more details on the press release, visit https://ibn.fm/1K1DL. Additional information about A2Z Cust2Mate Solutions Corp. and its subsidiary is available at www.cust2mate.com.
The latest news and updates relating to AZ are available in the company's newsroom at https://ibn.fm/AZ.
