A2Z Cust2Mate Secures Retail Media Monetization Rights with Israeli Supermarket Chain Yochananof
TL;DR
A2Z gains exclusive rights to monetize retail media and data from Yochananof's smart carts, creating new revenue streams in the $170 billion retail media market.
A2Z pays Yochananof fixed fees per thousand impressions on smart carts generating over 25,000 monthly impressions, enabling data analytics and advertising monetization.
This partnership enhances in-store shopping with personalized experiences while supporting retailers through data-driven insights that improve customer satisfaction and loyalty.
Smart carts transform grocery shopping with AI-driven recommendations and seamless payments, generating valuable data while eliminating checkout lines for shoppers.
Found this article helpful?
Share it with your network and spread the knowledge!
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has entered into a significant agreement with Yochananof, Israel's premier supermarket chain, granting the technology company rights to monetize all retail media, data, and digital assets generated by its Cust2Mate 3.0 smart shopping carts. This strategic partnership represents a major advancement in retail technology monetization, positioning A2Z to capitalize on the expanding retail media and data analytics markets.
Based on historical usage data, each Cust2Mate smart cart can generate more than 25,000 impressions per month, creating substantial advertising inventory. Under the agreement, A2Z will pay Yochananof a fixed sum for advertisements sold on a cost per thousand impressions (CPM) basis. This revenue-sharing model establishes a new financial framework for retail technology partnerships, blending physical retail operations with digital advertising capabilities.
The agreement enables A2Z to develop multiple revenue streams through advertising sales, consumer data analytics, and the creation of a smart cart marketplace. This positions the company to capture value in the rapidly growing $170 billion global retail media segment and the projected $20.3 billion retail data monetization platform market by 2033. The partnership demonstrates how physical retail assets can be transformed into digital revenue generators through innovative technology integration.
A2Z Cust2Mate's smart cart solutions are designed to transform brick-and-mortar retail by bridging online and in-store shopping experiences. The AI-driven carts provide personalized shopping journeys, enabling seamless in-cart scanning and payment while allowing customers to bypass traditional checkout lines. The technology delivers real-time customized offers and product recommendations, enhancing customer satisfaction and loyalty while providing retailers with valuable data-driven insights for operational optimization.
The company's modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms, offering multiple layers of security for accurate recognition and transaction integrity. For more information about A2Z Cust2Mate Solutions Corp. and its technology offerings, visit https://www.cust2mate.com. The full details of the agreement with Yochananof are available in the official press release at https://ibn.fm/73uAA.
This development represents a significant milestone in the convergence of physical retail and digital monetization strategies, showcasing how traditional supermarket operations can leverage smart technology to create additional revenue streams while enhancing the customer shopping experience through personalized engagement and convenience features.
Curated from InvestorBrandNetwork (IBN)
