A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced the appointment of Gadi Levin as chief financial officer, effective immediately. Levin brings extensive public company experience in financial management and corporate development and will help support the company’s operational growth and capital allocation strategy. Outgoing CFO Alan Rootenberg will remain on the company’s board of directors.
The appointment comes as the company continues to advance its Smart Cart platform, which transforms everyday shopping carts into AI-powered, connected commerce platforms. The technology aims to elevate the in-store experience, turning each visit into a seamless, personalized, and rewarding journey. The Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making.
Levin’s appointment signals a focus on strengthening financial leadership as the company scales its operations. His experience in corporate development and capital allocation will be critical as A2Z Cust2Mate seeks to expand its market presence. The company’s modular technology enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale.
For investors, the leadership change may indicate a strategic shift toward more aggressive growth and capital management. The retention of Rootenberg on the board ensures continuity, while Levin’s fresh perspective could drive new financial strategies. The company’s focus on real-time data and shopper engagement positions it in the growing retail technology sector, where demand for personalized shopping experiences is increasing.
More information is available in the company’s newsroom at https://ibn.fm/AZ. The full press release can be viewed at https://ibn.fm/XLXrS.
