A2Z Cust2Mate Solutions Corp. has announced its expansion into the toy retail sector through purchase orders totaling 2,000 smart carts from Israeli retailers Toys "R" Us Israel and The Red Pirate. The agreements, spanning 60 months with a minimum contract value of $15 million excluding additional retail media revenues, mark the company's first entry into a new retail vertical beyond its existing deployments. This strategic move demonstrates the adaptability of A2Z Cust2Mate's technology platform across different retail segments and represents a significant international expansion for the company.
The deployment of smart carts is scheduled to begin in the third quarter of 2026 across both Israeli toy retail chains. These AI-driven smart carts transform traditional shopping experiences by enabling real-time shopper engagement, personalized promotions, and in-cart retail media monetization. The technology allows customers to scan items directly in their carts and make payments without visiting traditional checkout lines, while simultaneously receiving customized offers and product recommendations based on their shopping behavior. This addresses growing consumer demand for seamless, efficient shopping experiences that blend the convenience of online shopping with the tactile benefits of physical retail.
For retailers and brands, the smart cart platform provides actionable insights into customer behavior and campaign performance through a shared advertising revenue model. The modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms that help retailers streamline operations and optimize merchandising through data-driven insights. The carts incorporate multiple layers of security to ensure accurate recognition and transaction integrity, addressing concerns about theft and payment accuracy that have historically challenged self-checkout systems.
This expansion into toy retail carries broader implications for the retail technology sector. The toy industry represents a particularly suitable application for smart cart technology due to its high-engagement shopping experiences where children and families often spend extended time browsing. The ability to deliver personalized promotions and interactive content directly through shopping carts could transform how toy retailers engage with customers and monetize in-store experiences. The minimum $15 million contract value, excluding additional retail media revenues, suggests significant revenue potential beyond the initial hardware deployment.
The move into international markets through the Israeli partnerships indicates A2Z Cust2Mate's global ambitions for its retail technology platform. As retailers worldwide seek solutions to enhance in-store experiences while gathering valuable customer data, smart cart technology represents a growing segment within retail innovation. The company's expansion into toy retail follows broader industry trends toward digitizing physical retail spaces and creating more personalized shopping journeys. For more information about the company's solutions, visit https://ibn.fm/YX5H9. Additional disclaimers and terms of use can be found at http://IBN.fm/Disclaimer.
