B2i Digital, Inc. has been selected as the Marketing Partner for the 38th Annual ROTH Conference, hosted by ROTH Capital Partners. The invitation-only conference is scheduled for March 22–24, 2026, at The Ritz-Carlton Laguna Niguel in Dana Point, California, and is expected to bring together executive teams from approximately 500 public and private growth companies with institutional investors and other capital markets participants.
The partnership is significant as it underscores the increasing integration of digital marketing strategies within traditional investor relations and capital raising activities. B2i Digital, which describes itself as the Capital Markets Matchmaker, will leverage its Marketing to Meetings™ platform to support presenting companies before, during, and after the conference. This approach is designed to extend the reach of company narratives beyond the physical event, potentially influencing investment decisions and market visibility for small and mid-cap growth firms.
David Shapiro, CEO of B2i Digital, stated that ROTH's annual conference is a cornerstone of the small-cap calendar. By combining ROTH's in-person meetings with B2i's audience of over 1.4 million market participants, curated outreach, and targeted investor introductions, the firm aims to help issuers convert marketing efforts into substantive meetings. The implications for participating companies include enhanced engagement with a broader investor base, which could facilitate capital access and strengthen investor relations in a competitive market environment.
As Marketing Partner, B2i Digital will deploy its Featured Conference program and proprietary distribution infrastructure. Services will include high-visibility digital placement, targeted investor outreach, conference-specific company profiles, and post-event follow-up designed to sustain engagement. This model focuses on creating a direct path from marketing to meetings, aligning digital campaigns with in-person conference access to foster more productive discussions and ongoing dialogue. The conference itself combines one-on-one and small-group meetings with company presentations, analyst-selected fireside chats, industry keynotes, and panels, beginning with athletic charity events supporting the Challenged Athletes Foundation.
For the financial industry, this collaboration reflects a trend toward hybrid engagement models that blend digital and physical interactions. It may set a precedent for how investor conferences optimize participant value through amplified digital support. The initiative also highlights the role of specialized marketing firms in democratizing access to investor attention, particularly for growth companies that may lack extensive in-house resources. More information on the 38th Annual ROTH Conference is available at https://b2idigital.com/38th-annual-roth-conference and on Meetmax at https://www.meetmax.com/sched/event_127123/conference_home.html. The conference is by invitation only, with registration subject to approval by ROTH Capital Partners.
