A2Z Cust2Mate Solutions Strengthens Global Sales Leadership with Key Appointments

A2Z Cust2Mate Solutions Corp. has announced strategic appointments to its global sales leadership team, naming Kirk Morrison as Head of Sales for the Americas and Rodolphe d'Avezac as Head of Sales for Europe. The move comes as the company prepares to scale its Smart Cart platform internationally and positions itself ahead of the NRF 2026 retail industry event.

Both Morrison and d'Avezac bring extensive experience to their roles, with each having more than twenty years in retail, Software-as-a-Service, and artificial intelligence-powered technology markets. Their appointments are designed to strengthen the company's international commercial strategy and accelerate adoption of Cust2Mate's innovative retail solutions across key global markets.

The company's flagship smart cart technology represents a significant advancement in brick-and-mortar retail, bridging the gap between online and in-store shopping experiences. These AI-driven carts enable seamless in-cart scanning and payment systems that allow shoppers to bypass traditional checkout lines while receiving personalized offers and product recommendations in real-time. This technology not only enhances customer satisfaction but also provides retailers with valuable data-driven insights to optimize operations and merchandising strategies.

According to the company's announcement, the new sales leaders will focus on expanding retail and consumer packaged goods partnerships while supporting Cust2Mate's connected-store and retail media monetization strategy. The timing of these appointments is particularly significant as the retail industry continues to evolve toward more integrated digital and physical shopping experiences.

The company's modular smart cart system features detachable panels that can transform existing shopping cart fleets into intelligent platforms, offering multiple layers of security for transaction integrity. This approach allows retailers to upgrade their infrastructure without completely replacing existing equipment, potentially lowering adoption barriers for established retail chains.

For more detailed information about the company's forward-looking statements and risk factors, investors can review the full terms of use and disclaimers available at http://IBN.fm/Disclaimer. The company's most recent financial filings and risk assessments are documented in its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, which provide comprehensive information about potential factors that could affect future performance.

This leadership expansion comes at a critical juncture for the retail technology sector, as businesses increasingly seek solutions that combine operational efficiency with enhanced customer engagement. The appointments signal A2Z Cust2Mate's commitment to capturing market share in competitive regions while addressing the growing demand for smart retail infrastructure that can deliver both consumer convenience and business intelligence.