A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has strengthened its international commercial strategy with the appointments of Kirk Morrison as Head of Sales for the Americas and Rodolphe d'Avezac as Head of Sales for Europe. Both executives bring more than two decades of experience across retail, SaaS, and AI-powered technology markets to their new roles. This strategic move comes as the company scales its Smart Cart platform and prepares for increased visibility at NRF 2026, a major retail industry event.
The appointments signal A2Z Cust2Mate's commitment to accelerating adoption of its innovative retail technology solutions across global markets. Morrison and d'Avezac will lead regional sales organizations focused on expanding retail and consumer packaged goods partnerships while supporting the company's connected-store and retail media monetization strategy. Their combined expertise positions the company to better serve the evolving needs of brick-and-mortar retailers seeking to bridge online and in-store shopping experiences.
A2Z Cust2Mate's flagship smart cart solutions represent a significant advancement in retail technology, transforming traditional shopping carts into intelligent platforms that guide and inform customers through AI-driven personalization. The technology enables seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This approach not only enhances customer satisfaction and loyalty but also provides retailers with valuable data-driven insights to optimize operations and merchandising strategies.
The company's modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms equipped with multiple layers of security for accurate recognition and transaction integrity. This technology addresses complex retail challenges by bringing innovation, ease, excitement, and value to both retailers and shoppers. The latest news and updates relating to AZ are available in the company's newsroom at https://ibn.fm/AZ.
These leadership appointments are particularly significant as the retail industry continues to evolve toward more integrated digital and physical experiences. The expansion of A2Z Cust2Mate's sales leadership team demonstrates the company's strategic positioning to capitalize on growing demand for smart retail solutions that enhance both customer experience and operational efficiency. With Morrison and d'Avezac leading regional sales efforts, the company is better equipped to navigate diverse market conditions and retail landscapes across the Americas and Europe.
The timing of these appointments ahead of NRF 2026 suggests A2Z Cust2Mate is preparing for increased market presence and partnership opportunities at one of the retail industry's most important events. As retailers worldwide seek innovative solutions to remain competitive in an increasingly digital marketplace, A2Z Cust2Mate's strengthened sales leadership positions the company to play a significant role in shaping the future of brick-and-mortar retail through technology integration and enhanced customer engagement.
