Activate, a pioneering active gaming facility, is set to revolutionize entertainment across Europe through a strategic partnership with Hadrena, a leading location-based entertainment (LBE) innovator. The collaboration will introduce Activate's unique gaming experiences to France, Spain, Belgium, the Netherlands, Luxembourg, and Portugal.
The partnership leverages Hadrena's extensive portfolio of 130+ leisure centers and Activate's innovative approach to combining physical activity with high-tech gaming. Hadrena's CEO Edouard Malnoy emphasized the alignment with their ambition to lead the European market in innovative entertainment, describing Activate as representing the future of action games.
With 40 existing locations globally and plans to open 200 additional venues within the next decade, Activate is positioning itself as a transformative force in interactive entertainment. The first European venue is scheduled to open in early summer 2025 at Imagipark near Paris, serving as a strategic launchpad for further regional expansion.
Activate's model seamlessly blends technology and physical activity, creating immersive gaming experiences that promote engagement and a healthy lifestyle. This approach has already garnered significant attention, with licensing agreements spanning over 20 countries and locations spanning North America, Dubai, and London.
The partnership represents a significant milestone for both companies, potentially reshaping how consumers perceive and experience interactive entertainment. By combining Hadrena's extensive network with Activate's innovative gaming concept, the collaboration could set new standards in the location-based entertainment industry.
