AdvantaPure, a division of NewAge Industries, Inc., has launched EcoFlex, a new sustainable thermoplastic elastomer tubing designed to support more environmentally responsible manufacturing in biopharmaceutical and pharmaceutical applications. The product utilizes a bio-based oil instead of traditional fossil-based oil at the start of the polymer manufacturing process, resulting in an approximate 25% reduction in product carbon footprint compared to traditionally manufactured TPE. This development is significant as it addresses growing environmental concerns within the pharmaceutical industry while maintaining the stringent requirements of regulated environments.
The formal industry introduction will take place on February 25, 2026, in Raleigh, North Carolina, in conjunction with AdvantaPure's regional industry partner and distributor, Carolina Components Group, at the International Society of Pharmaceutical Engineering's Carolina–South Atlantic Chapter event. EcoFlex is sealable and weldable, available across a broad range of configurations including single-use systems and additional custom designs. A comprehensive validation package is available for all EcoFlex product offerings to meet regulatory requirements.
Mary Marcus, CEO of AdvantaPure, stated that EcoFlex represents the first inherently sustainable product in their new AdvantaBio portfolio of environmentally conscious single-use components and assemblies. "Working alongside Carolina Components Group to bring this groundbreaking technology to the global marketplace reflects our unwavering commitment to making a meaningful and positive impact on our industry and the world," Marcus said. The partnership with Carolina Components Group, which has made sustainability a top priority, positions EcoFlex as the first product within their ecobio platform.
John Cooling, CEO of Carolina Components Group, emphasized their investment in expanding a global portfolio of sustainable bioprocessing solutions. "EcoFlex is the first product within our ecobio platform, and partnering with AdvantaPure on this launch is a natural extension of our shared commitment to innovation, sustainability, and single-use materials expertise," Cooling explained. This collaboration between two industry leaders signals a shift toward more sustainable practices in pharmaceutical manufacturing.
The importance of this development extends beyond immediate environmental benefits. As pharmaceutical companies face increasing pressure to reduce their carbon footprint and adopt sustainable practices, products like EcoFlex provide practical solutions that don't compromise performance or regulatory compliance. The approximate 25% reduction in product carbon footprint represents a significant step toward more sustainable manufacturing processes in an industry that has traditionally relied heavily on fossil-based materials.
NewAge Industries, Inc., the parent company of AdvantaPure, has demonstrated its commitment to sustainability through various certifications and ratings. The company has earned a Platinum EcoVadis Sustainability Rating and is a Certified B Corporation, operating as an ISO-9001 certified, 100% employee-owned corporation. These credentials reinforce the credibility of their sustainability claims and suggest that EcoFlex represents more than just a product launch—it reflects a broader corporate philosophy toward environmental responsibility.
For the pharmaceutical industry, the implications of this development are substantial. As regulatory bodies increasingly consider environmental impact in their evaluations, and as consumers and investors demand more sustainable practices, products like EcoFlex could become industry standards rather than exceptions. The availability of sustainable alternatives that meet rigorous performance and validation requirements removes a significant barrier to adopting greener manufacturing practices in pharmaceutical production.
