Alpha Modus Secures Ninth Patent, Advances AI-Driven Retail Advertising Technology
TL;DR
Alpha Modus secures 9th patent, positioning itself as a leader in AI-driven advertising solutions, gaining an edge in the competitive retail market.
Alpha Modus' latest patent covers real-time marketing and advertising based on consumer behavior analysis through AI technology, enhancing in-store personalized experiences.
Alpha Modus' innovative AI technology aims to improve consumer engagement and shopping experiences, contributing to the growth of the global AI-driven retail market.
Alpha Modus leverages video image devices to deliver targeted ads in-store, bridging the gap between online and brick-and-mortar retail experiences.
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Technology company Alpha Modus has secured its ninth patent, reinforcing its position in the artificial intelligence-driven advertising sector. The new patent, numbered 12,175,484 and titled "Methods for Personalized Marketing and Advertising," enables real-time, tailored marketing experiences for retailers.
The patent covers innovative techniques that leverage AI to analyze consumer behavior in-store through monitoring devices. These devices capture demographic data, sentiment, and tracking details like movement and eye tracking, allowing businesses to adjust marketing strategies instantly at the point of purchase.
The technology is particularly significant as the global AI-driven retail market is projected to grow at a 25% compound annual growth rate over the next five years, reaching an estimated $20 billion. By 2027, retail media ad sales in the United States are expected to hit $106 billion, with digital-influenced retail sales topping $3.8 trillion.
Alpha Modus' solution addresses a critical gap in brick-and-mortar retail by providing real-time, personalized consumer experiences similar to those typically found in online shopping environments. The technology can deliver targeted marketing through various in-store channels like kiosks, digital displays, and checkout areas, and extends targeting capabilities to mobile devices and online platforms.
The company is also actively protecting its intellectual property, having filed patent infringement lawsuits against several major retailers including Wakefern Food Corporation, Kroger, and Brookshire Grocery Company. This aggressive approach underscores Alpha Modus' commitment to maintaining its technological edge in the competitive AI-driven advertising landscape.
CEO William Alessi emphasized the patent's significance, stating it demonstrates the company's commitment to innovation and potential to revolutionize in-store digital consumer experiences.
Curated from News Direct
