Apple Rush Company, Inc. (OTCpink:APRU), a prominent player in the functional beverage industry, has announced a significant expansion of its brewing operations at Lena Brewery. The brewery has received new packing equipment including a case shrink pack tunnel and an inline carbonation system, essential for achieving the company's ambitious production goals.
With the addition of approximately 5,000 square feet of space and a semi dock, Lena Brewery is now well-positioned to meet its target of 500,000 cans per month. This expansion is a crucial step for Apple Rush to deliver on its revenue projections for 2025, relaunch its flagship Apple Rush beverage, and officially launch Hard Rush, alongside leveraging its Element Brands portfolio.
CEO Tony Torgerud expressed confidence in the company’s future, stating, “I have never felt better about our opportunities in the functional beverage sector. We will be able to deliver on our stated goals for revenues in 2025 and leverage our Element Brands portfolio with a complete line of botanical beverages.” Torgerud also hinted at upcoming R&D projects and additional financing arrangements that have been in the works for several months.
Ross Vehmeier, President of Lena Brewing, shared his enthusiasm, stating, “It has taken us a while to get to this point, but we are excited about the direction we are going. I believe we are going to surpass all of our expectations over the coming years with our state-of-the-art facility.”
The expansion not only signifies growth for Apple Rush but also indicates a broader trend in the functional beverage industry, which is seeing increased demand for innovative and health-focused products. As the market continues to grow, the company's ability to scale production efficiently positions it well to capitalize on new opportunities.
Apple Rush has a long-standing presence in the natural beverage market and aims to extend its leadership by distributing anhydrous hemp oil products nationwide. For more information on their product portfolio, visit www.aprubrands.com or www.element-brands.com.
