The Argentine Football Association (AFA), reigning FIFA World Cup champions, has partnered with AI technology company Verofax to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina's 900+ million fans into micro-influencers. The platform introduces a new Digital Media category that allows fans to create branded experiences using secure, templated generative AI-driven images and videos featuring Argentine players and matchday scenes, which can be instantly posted to social media platforms.
According to Leandro Petersen, Chief Marketing Officer of AFA, this partnership opens a new chapter for the association. "Vamos Argentina is a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth," Petersen stated. "It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with our global AFA fan base."
Wassim Merheby, CEO of Verofax, emphasized the platform's potential reach, noting that with over 100 million AFA followers, 250-500 million match viewers, and 900 million combined player followers, Vamos Argentina offers unprecedented engagement opportunities. "AFA is pioneering official GenAI experiences as a new channel for brand sponsors," Merheby said. "By training AI engines on players, we deliver authentic AI-powered experiences featuring sponsors' brands at a fraction of the cost of traditional approaches."
The platform represents a significant shift in sports marketing by creating a new brand sponsorship channel that gives brands the ability to reach 4 billion sports followers not through traditional advertising, but through GenAI-driven fan experiences featuring brands and products. Fans are incentivized to create AI-driven experiences with selfies, official players, videos, and memorabilia, with each post integrating brand assets while the platform ensures compliance, brand safety, and consistent sponsor visibility across millions of posts.
Live demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks. Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing.
Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement. With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. Brands interested in sponsorship opportunities can visit https://afa.verofax.com for more information.
This development is particularly significant ahead of the 2026 World Cup, as it creates a scalable, measurable approach to fan engagement that could transform how sports organizations worldwide monetize their fan bases. By leveraging AI technology to empower fans as content creators, AFA and Verofax are creating a new model for sports marketing that combines authentic fan passion with brand visibility at scale, potentially setting a new industry standard for fan engagement and sponsorship activation.
