Ascent Hospitality Management Promotes Natalie Hansen to Vice President of Franchise Sales

Ascent Hospitality Management, franchisor of Huddle House and Perkins American Food Co., has promoted Natalie Hansen to Vice President of Franchise Sales. Hansen previously served as Senior Director of Development and has been instrumental in driving franchise growth since joining the company in April 2021, bringing 25 years of franchising experience to her expanded role.

Hansen has closed over 125 signed franchise deals, significantly expanding Perkins and Huddle House's presence across the United States and Canada. Her notable achievements include securing the largest deal in Huddle House history—a 20-unit franchise agreement in Texas—and introducing Perkins Griddle and Go to Alberta, marking the brand's entry into the new Canadian province.

Peter Ortiz, Chief Development Officer for Ascent Hospitality Management, stated that Hansen has played a key role in leading both traditional and non-traditional franchise development. Her promotion reflects her contributions to the company's growth and her dedication to developing brands that attract consumers and franchise partners. Ortiz emphasized that her leadership will help expand the franchise network and strengthen brand presence in family, fast casual, and non-traditional dining sectors.

Prior to joining Ascent, Hansen spent two decades with REGO Restaurants, parent company of Quiznos and Taco Del Mar, where she served in various franchise leadership roles. Her experience also includes franchisee perspective, having owned and operated a Quiznos in Greenwood Village, Colorado. This dual background provides her with unique insights into supporting entrepreneurs looking to build their businesses through franchising.

Hansen highlighted that since joining Ascent, the company has revitalized its franchising program through innovative marketing strategies, lead generation campaigns, and advanced technology systems designed to support franchise partners in building successful and lasting businesses. She expressed pride in the progress made and excitement about the company's growth trajectory. For more information about franchising opportunities, visit https://www.ascenthm.com.