Auddia Inc. (NASDAQ: AUUD) announced initial performance results from the first 30 days of its Discovr Radio MVP offering, with data showing engagement levels that significantly exceeded the company's original projections. The platform, which launched on January 20, 2026, is designed to measure listener engagement, validate performance metrics, and refine campaign optimization tools within the faidr app.
During the limited MVP phase, a select group of live tracks generated substantial engagement, with participating artists averaging more than 500 plays per month and more than 20 external link clicks per artist. Among the first 15 artists on the platform, faidr listeners provided 491 profile views and 319 outbound link clicks, demonstrating that listeners are actively engaging with artists beyond passive streaming. The average clickthrough rate for any Discovr artist's profile reached 60%, exceeding the company's phase 1 goal of approximately 20%.
"These early MVP results validate our belief that Discovr Radio can drive meaningful, measurable engagement for artists within a streaming radio environment," said Theo Romeo, Chief Marketing Officer of Auddia. "What's particularly encouraging is the depth of interaction we're seeing — listeners are exploring artist profiles and clicking through to external destinations at rates that exceeded our initial expectations."
Discovr Radio integrates directly into the faidr listening experience, inserting artist tracks into AM/FM streaming feeds during traditional ad slots while preserving a seamless user experience. The platform is monetized by artists paying a subscription to guarantee their music is heard by listeners of mainstream radio stations. The company believes early metrics support the value artists and labels expect to receive through their Discovr Radio subscription.
The MVP phase was structured to test both guaranteed play delivery and downstream engagement actions such as likes, profile visits, and outbound clicks. Artist profile views by faidr listeners are currently running at three times original expectations, indicating strong listener interest in discovering new music through the platform. The company plans to continue refining its AI-driven placement capabilities, reporting tools, and artist onboarding processes as it transitions from MVP validation to broader commercial expansion.
As faidr's user base grows, Discovr Radio is designed to scale accordingly. The platform represents a new approach to music promotion that delivers artists guaranteed exposure to radio listeners through Auddia's proprietary AI platform for audio identification and classification. Additional information about the company is available at https://www.auddia.com, while investors can access relevant SEC filings through https://www.sec.gov.
