Green Choice Proteins, an Australian plant-based nutrition company, has completed its participation in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, as the company accelerates its entry into the U.S. market. The meetings, held with retail buyers across health, specialty, food, drug, and mass channels, represent a key step in the company's strategy to introduce its Australian-made plant protein products to American consumers.
During the session, Green Choice Proteins presented its brand story and product lineup, emphasizing Australian-grown ingredients, clean-label formulations, and transparency. "ECRM gave us an opportunity to introduce Green Choice Proteins directly to U.S. retailers and have conversations about what American consumers are looking for in plant-based nutrition," said Puneet Chawla, Founder of Green Choice Proteins. "We were able to share our focus on Australian-grown ingredients, clean-label formulations, great taste, and transparency while learning more about the opportunities within the U.S. retail market."
The ECRM meetings come as Green Choice Proteins moves forward with its first U.S. consumer launches. The company has announced that its products are coming soon to OneLavi, marking its first official U.S. market entry, with availability on Amazon also planned. These launches will make Green Choice Proteins' products accessible to consumers nationwide while the company continues to develop retail relationships.
"Our U.S. strategy is beginning to take shape on several fronts," added Chawla. "We're preparing to make our products available to American consumers through OneLavi and Amazon while also building relationships within the retail community. Completing our ECRM meetings was another important step in that process."
Based in Victoria, Australia, Green Choice Proteins is a family-owned company that manufactures its products in Victoria using Australian-grown pulses, including pea and faba, along with other selected ingredients. Its formulations combine plant-based protein with functional nutrition benefits. The initial U.S. lineup includes Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each serving provides approximately 35 grams of plant protein, contains omega-3 from linseed, and is made without artificial colours, flavours, or fillers.
The company says sustainability and responsible sourcing remain central to its philosophy, focusing on ingredient transparency and supporting Australia's plant protein industry. With its ECRM meetings completed and first U.S. launches approaching, Green Choice Proteins plans to continue developing retail relationships and expanding awareness of its products in the American market. For more information, visit Green Choice Proteins.
