The 'Charm'tastic Mile', a 1.3-mile corridor in downtown Baltimore, is seeking a 100-year agreement with the City of Baltimore and Mayor Brandon Scott, according to a press release from the organization. The agreement aims to secure the long-term future of the trademarked street as the city progresses with a nearly $1 billion construction project at the Inner Harbor.
The 'Charm'tastic Mile' (CTMB-1.3), which connects downtown west, the Inner Harbor, and Harbor East from South Greene and West Pratt streets to South President and Fleet streets, is one of the few streets in the U.S. with a registered trademark from the United States Patent and Trademark Office (USPTO). It was published as a trademark on September 15, 2020, joining the ranks of Chicago's Magnificent Mile, Rodeo Drive, and the Las Vegas Strip.
April 25, 2026, marked the official 10th anniversary of the 'Charm'tastic Mile' being introduced to Baltimore. Mayor Brandon Scott and Maryland Governor Wes Moore both honored the milestone with a Certificate of Recognition and a Governor's Citation, respectively. Notably, the 'Charm'tastic Mile' shares its introduction date of April 25 with the iconic Domino Sugars neon sign, which was erected 65 years earlier in 1951.
The corridor gained further prominence when it was highly featured in the Baltimore edition of MONOPOLY, launched on October 24, 2025. Its placement on the game board's Chance cards was highlighted with script licensed by Hasbro Games.
The proposed 100-year agreement would ensure that ownership of the 'Charm'tastic Mile', its logo, and street signs remain in Baltimore permanently. As the Inner Harbor project moves toward completion in 2030, the 'Charm'tastic Mile' is expected to benefit from and contribute to the redevelopment. The project is part of the broader 'Charm City 55' initiative, referencing the nickname 'Charm City' coined in 1975 by then-Mayor William Donald Schaefer, whose 105th birthday falls on November 2.
The 'Charm'tastic Mile' is described as a major catalyst behind the growing Famous Streets & Sports Culture in America. The press release suggests that as this culture flourishes, USPTO trademarked streets and other famous streets globally will become larger brands in the future global economy.
The organization hopes to have the agreement signed with the city during the 2026 calendar year.
