Greene Concepts Inc. announced that its Be Water™ artesian spring water brand will soon be available on the OneLavi platform, expanding consumer access to water sourced from a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina's Blue Ridge Mountains. This expansion matters because it represents a shift in the bottled water industry toward more transparent, naturally processed products that prioritize source protection over industrial treatment.
The brand distinguishes itself from most bottled water by relying on natural geological processes rather than industrial filtration. Be Water™ water rises naturally under artesian pressure and filters slowly through layers of ancient bedrock before reaching the surface, absorbing naturally occurring minerals including calcium, magnesium, and silica that contribute to its smooth taste and natural alkalinity. "Most bottled water brands rely on processing to create consistency," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water™ is shaped underground, not manufactured afterward. Nature does the filtering. Our responsibility is to protect the source."
This approach has significant implications for consumers seeking authentic, minimally processed water and for the broader beverage industry's environmental practices. Unlike many bottled waters sourced from municipal systems or imported from overseas, Be Water™ comes from certified spring water supplied by a responsibly managed American artesian aquifer. The company withdraws only replenishable volumes to preserve long-term aquifer health, natural pressure, and ecological balance, addressing growing consumer concerns about sustainable water sourcing.
The water undergoes only gentle filtration and ozone treatment at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, ensuring transparency and domestic production from aquifer to bottle. The premium BPA-free bottles feature a durable 22-gram construction designed to feel intentional and substantial compared to typical lightweight bottles, reflecting the brand's quality focus without luxury pricing. Be Water™ is currently available through select national retailers including Walmart.com and will soon be available on OneLavi, with continued national expansion planned.
This expansion to OneLavi represents more than just another distribution channel—it signals growing consumer demand for water products that prioritize natural processes and source integrity over industrial convenience. As consumers become more educated about water sourcing and processing methods, brands like Be Water™ that emphasize geological authenticity and responsible stewardship may gain competitive advantage in a market increasingly skeptical of heavily processed alternatives. The company's commitment to bottling at the source in Marion, North Carolina, using domestic production facilities further supports growing preferences for locally sourced, transparently produced consumer goods.
