Greene Concepts Inc. announced that its American artesian spring water brand, Be Water, will be included in this year's exclusive "Everyone Wins" Nominee Gift Bags. The annual celebrity gift experience, produced by Distinctive Assets, celebrates Hollywood's biggest night, though the gift bags are not affiliated with the Oscars or the Academy of Motion Picture Arts and Sciences.
The inclusion introduces Be Water to actors, directors, and industry creators through a product defined by its natural origin rather than branding or luxury positioning. Unlike many bottled waters that undergo heavy purification and reconstruction processes, Be Water begins with the natural formation of the water itself. The water is sourced from a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains, where it rises naturally under pressure and travels slowly through ancient crystalline bedrock before reaching the surface.
"Be Water is built around protecting the source, not engineering the product," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "We withdraw only replenishable volumes so the aquifer remains viable for future generations. The quality comes from geology — our job is stewardship."
As water moves through dense bedrock fractures, it absorbs naturally occurring minerals including calcium, magnesium, and silica. Once at the surface, it undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away. The brand is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full control from aquifer to bottle.
The brand's presence in the celebrity gift bags reflects a broader shift in consumer interest toward origin transparency, where how a product exists matters as much as how it tastes. Be Water features premium BPA-free packaging using a durable 22-gram bottle with accessible pricing designed for everyday hydration. The water is available through select national retailers including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway.
This development matters because it highlights growing consumer demand for products with transparent sourcing and natural processes, particularly in the competitive bottled water market. The inclusion in high-profile gift bags provides visibility that could influence broader market trends toward sustainable, source-focused products. For the beverage industry, it represents a shift away from heavily processed waters toward those that emphasize geological origin and responsible stewardship.
