Brighty Secures $10 Million to Expand Crypto Payment Services in Europe and UK

Brighty, a Swiss-based digital finance platform, has successfully raised $10 million in a funding round led by Futurecraft Ventures. The company plans to use these funds to expand its presence in Europe and the United Kingdom, signaling a significant step forward in the integration of cryptocurrency into mainstream financial services.

Brighty's platform combines traditional digital banking with stablecoins and decentralized finance, offering users European IBAN accounts and VISA cards alongside custodial addresses in various blockchain networks. This unique approach allows customers to easily exchange crypto for fiat currencies, make transfers, and spend their digital assets both online and offline.

The platform's innovative features include daily rewards of up to 5% APY on stablecoin card balances and support for businesses looking to incorporate crypto into their financial operations. These offerings are particularly attractive to the growing number of digital nomads and remote workers in the Web3 space, who benefit from crypto's cross-border capabilities.

Roger Buerli, CEO and Co-Founder of Brighty, emphasized the increasing use of crypto for everyday spending in Europe and the UK. He stated, "We want to make crypto payments in the real world simple," highlighting the company's mission to bridge the gap between traditional finance and the crypto economy.

Brighty's success in securing this funding reflects the broader trend of cryptocurrency adoption and the demand for user-friendly platforms that facilitate its use in daily transactions. As the digital economy continues to evolve, services like Brighty's could play a crucial role in normalizing crypto payments and providing accessible financial tools for a global workforce.

The investment in Brighty also underscores the potential for growth in the crypto-finance sector, particularly in regions where regulatory frameworks are becoming more accommodating to digital assets. As the platform expands its reach, it could contribute to increased financial inclusion and provide alternatives to traditional banking systems.

With features such as AI Investment Management and support for businesses to open wallets in stablecoins, Brighty is positioning itself at the forefront of the fintech revolution. The company's growth trajectory will be closely watched by industry observers as an indicator of the broader acceptance and integration of cryptocurrency in everyday financial activities.