California Tortilla Revives Pop-Tart Day Promotion for 30th Anniversary Celebration

California Tortilla is reviving one of its most beloved promotions as part of the company's 30th anniversary celebrations. The fast-casual restaurant franchise announced the return of National Pop-Tart Day, scheduled for Wednesday, November 12, when every purchase at participating locations will include a free Pop-Tart.

The promotion, which first launched in 1996, represents a significant marketing strategy for the restaurant chain as it celebrates three decades in business. Keith Goldman, President & CEO of California Tortilla, emphasized the importance of this tradition, stating, "We're thrilled to bring back this fan-favorite tradition as part of our 30th-anniversary celebrations. We are bringing back this fun tradition as our guests have loved celebrating National Pop-Tart Day with us, and it's the perfect way to mix a little nostalgia with a lot of fun."

This promotion demonstrates how established restaurant chains are leveraging nostalgia marketing to maintain customer engagement and drive traffic. The initiative combines traditional fast-casual dining with unexpected food pairings, creating a unique customer experience that differentiates California Tortilla in the competitive restaurant landscape.

Each Pop-Tart distributed during the promotion includes a sticker with a QR code that allows customers to participate in a digital scratch-off game. The game offers various prizes, with the top winner receiving free burritos for a year. This digital integration represents how traditional promotions are evolving to incorporate modern technology and customer engagement strategies.

Customers can participate by visiting any participating California Tortilla location on November 12 and placing an order from the menu, which includes burritos, tacos, bowls, and salads. The free Pop-Tart offer includes either frosted strawberry or frosted brown sugar varieties, with a limit of one per customer.

The company is also encouraging customers to join its Burrito Elito loyalty program through the California Tortilla app, available through the App Store and Google Play, or by signing up in-store and registering the account online. Members earn points for every dollar spent and receive exclusive freebies and updates on the latest news and offers.

For additional information about the promotion and restaurant locations, customers can visit https://CaliforniaTortilla.com. The company has earned numerous industry accolades, including recognition from FastCasual.com's "Top 100 Movers & Shakers" and multiple awards from Washington City Paper and Washingtonian for its Mexican food offerings.