Caregiver Action Network Launches 'I Care' Campaign to Support Unrecognized Caregivers

In recognition of National Caregiver Month, the Caregiver Action Network (CAN) has launched the 'I Care' campaign to address the critical need for caregiver support and recognition. This initiative comes at a time when more than half of those providing care in the United States do not identify themselves as caregivers, potentially missing out on vital resources and support.

Marvell Adams Jr., CEO of Caregiver Action Network, and Judy Krieg, a caregiver for loved ones with Alzheimer's disease, recently participated in a media tour to highlight the challenges faced by caregivers and the resources available through CAN. The campaign emphasizes the importance of self-recognition among caregivers, as identifying oneself as a caregiver is crucial for accessing support services.

The growing need for caregivers is driven by an aging population, changing family health dynamics, and increasing healthcare complexities. CAN's initiative aims to empower caregivers by providing free resources such as the Caregiver Help Desk, which offers personalized support, and a depression screener to monitor emotional well-being. The organization also facilitates connections between caregivers through online communities and encourages the sharing of personal stories to inspire others.

Judy Krieg's experience as a caregiver for parents with Alzheimer's and Vascular Dementia underscores the physical and emotional challenges faced by many in similar situations. Her story highlights the need for better awareness of symptoms associated with conditions like Alzheimer's dementia, including agitation, which can make caregiving particularly difficult.

The 'I Care' campaign's focus on self-identification and access to support is particularly significant given the silent struggle many caregivers face. By providing resources and fostering a community of support, CAN aims to alleviate the stress associated with caregiving and improve the quality of life for both caregivers and those they care for.

As the population continues to age and healthcare needs become more complex, initiatives like the 'I Care' campaign play a crucial role in supporting the backbone of home-based care in the United States. Recognizing and supporting caregivers not only benefits individuals and families but also has broader implications for public health and healthcare systems by potentially reducing the burden on institutional care facilities.