The Centre for Neuro Skills (CNS) has launched its inaugural advertising campaign, "Rethink Rehab," marking a significant milestone in the organization's 45-year history. The multichannel initiative targets medical decision-makers, patients, and their families across digital platforms, social media, and out-of-home advertising.
The campaign features a compelling 30-second video narrative that follows a mother's journey through brain injury recovery, emphasizing the compassionate and transformative approach of CNS's rehabilitation services. By showcasing a personal story of perseverance and hope, the campaign seeks to redefine perceptions of neurorehabilitation.
Ben Ashley, Associate Vice President of Marketing and Communications, explained the campaign's strategic objective: to increase awareness of CNS's services and expand access to specialized care. The creative approach, developed in partnership with Moon Rabbit advertising agency, aims to bring humanity to the conversation surrounding brain injury rehabilitation.
The comprehensive campaign includes digital banners, radio spots, social media placements, and published advertorials. By utilizing multiple platforms, CNS hopes to reach a diverse audience and shed light on the critical importance of specialized neurorehabilitation services.
This advertising initiative represents more than a marketing effort; it is a significant step in destigmatizing brain injury recovery and highlighting the potential for meaningful rehabilitation. By sharing authentic stories and emphasizing individual patient experiences, CNS is working to transform public understanding of neurorehabilitation.
