Claravine, known as The Data Standards Company, has announced the launch of its new connector for Google Display & Video 360 (DV360). This integration enhances the platform's functionality by automating the auditing, enrichment, and correction of DV360 metadata, thereby improving marketing data compliance and decision-making.
DV360 is a well-established platform within the Google Marketing Platform, providing enterprise marketers the ability to manage various types of campaigns, including reservation, programmatic, and programmatic guaranteed campaigns across multiple channels such as display, video, TV, and audio. The new connector by Claravine complements its existing suite of connectors with Google, which includes Google Campaign Manager 360, Google Ads, and Google Cloud Storage.
The introduction of this connector allows brands and agencies to instantly validate and enrich their marketing metadata across a wide array of data types, including advertisers, campaigns, IOs, and creatives. This capability is expected to maximize optimization opportunities while minimizing costly mistakes.
Key features of the Claravine DV360 connector include:
- Connected Accounts: Securely save one or more API access credentials for easy use;
- Integration Filters: Apply one or more filters to target only relevant data to sync;
- Inbound Field Mapping: Specify what data to synchronize and where to store it in a template;
- Outbound Field Mapping: Write-back corrections to naming conventions in bulk;
- Automated Sync Schedule: Automatic refreshes of data three times daily, minimizing manual steps.
Chris Comstock, Chief Product Officer at Claravine, highlighted the importance of this integration, stating, "Most brands and agencies rely on manual, time- and people-intensive methods to prevent costly mistakes. But with this connector, customers can boost compliance across their DV360 data, saving time and reducing errors. Not only does this enable more confident attribution and optimizations, but the enhanced data quality enables cross-channel comparisons, empowering marketers to make strategic decisions with confidence."
DV360 is the latest addition to Claravine’s growing portfolio of connectors designed to centrally manage and improve metadata integrity across various platforms and channels. Recent releases include connectors for Snapchat Ads Manager and TikTok Ads Manager, which complement existing integrations with Meta Ads Manager, Google Campaign Manager 360, and Adobe Experience Manager.
