Madame Gabriela Beauty, a clean beauty brand specializing in non-toxic lipstick for women 45+, has launched on Nordstrom.com through The Folklore marketplace. The brand's signature collection of hydrating, buildable lipsticks is now available to Nordstrom's customers nationwide, marking a significant milestone for the four-year-old company.
Founded by Gabriela Navejas, Madame Gabriela was created from a personal mission to develop lipstick safe enough for her mother during breast cancer treatment while maintaining bold colors to restore confidence. "When my mom was going through cancer treatment, I realized traditional lipsticks were full of ingredients her body didn't need while fighting for her life," said Gabriela, Founder and CEO of Madame Gabriela Beauty. She spent two years developing formulas that are gentle on sensitive, mature lips without compromising on color or performance.
The brand's signature lipstick collection features clean, non-toxic formulas with zero parabens, lead, hormone disruptors or heavy metals. Each product is powered by Manuka honey for superior hydration and healing, with buildable colors ranging from natural flush to sophisticated statement shades. The collection includes five signature shades and a lip conditioner: Sydney (buildable nude), Mexico City (warm red), NYC Pink (professional polish), Paris (classic red), Tulum (rose pink), and Saint Tropez (lip conditioner). Each shade retails for $38 and is available individually or in bundles that include two shades and a complimentary professional makeup brush.
Manuka honey serves as the core ingredient in Madame Gabriela's formulations, providing deep hydration without heaviness or stickiness while soothing sensitivity with natural antibacterial and anti-inflammatory properties. "Manuka honey was a game-changer in our formulation," added Gabriela. "It gives us the hydration and healing properties mature lips need, without any of the toxic ingredients found in traditional lipsticks."
The partnership with Nordstrom through The Folklore marketplace represents strategic growth for Madame Gabriela, allowing the brand to maintain direct-to-consumer relationships while accessing Nordstrom's platform and customer base. "Nordstrom has always been synonymous with quality and trust," said Gabriela. "Being selected for their platform confirms that our commitment to clean ingredients and age-positive beauty resonates with women who refuse to compromise."
Madame Gabriela products are available at Nordstrom.com, FreePeople.com, Anthropologie.com, ModaOperandi.com, TheDetoxMarket and MadameGabriela.com. The brand's mission emphasizes that what consumers put on their bodies matters as much as what they put in them, particularly for the underserved demographic of women 45+ seeking age-appropriate beauty products without compromise.
