Colorado's Revolution Barbecue Wins Top National Honor for Texas Beef BBQ Rub

Revolution Barbecue, a Colorado Proud and woman-owned small business, has achieved national recognition by winning first place in the Beef Rub category of the 2025 Barbecue News Magazine Rubs of Honor competition for its signature Texas Beef BBQ Rub. This prestigious award represents a significant milestone for the small-batch brand, positioning it against established competitors in the competitive barbecue industry and validating its commitment to authentic flavors and handcrafted quality.

The annual Rubs of Honor contest, hosted by Barbecue News Magazine, stands as one of the most respected competitions in the barbecue world, recognizing exceptional rubs and seasonings from across the United States. Revolution Barbecue's Texas Beef BBQ Rub distinguished itself among competitors through its bold Texas-style flavor profile, handcrafted quality, and all-natural ingredient composition. This recognition carries substantial weight in the culinary industry, where such awards can dramatically influence consumer purchasing decisions and retail distribution opportunities.

Glenn Connaughton, Co-Founder and Chief BBQ Officer of Revolution Barbecue, described the moment of recognition as surreal. We were watching the live announcement and couldn't believe it when they called our name, Connaughton said. We've always believed our Texas Beef BBQ Rub could stand up against anyone, but hearing it announced as the #1 Beef Rub in America was surreal. This award is a reflection of the customers, friends, and retailers who've supported us from day one.

The winning rub draws inspiration from the classic salt-and-pepper foundation traditional to Texas barbecue, incorporating additional layers of garlic, onion, paprika, and sweet peppers to create what judges described as a clean yet complex flavor profile. This carefully balanced combination has made the product a customer favorite for preparing brisket, steak, and burgers, now officially recognized as one of the country's premier beef rubs. The company produces a full line of all-natural BBQ rubs, brines, and smoked salts available through their website at https://RevolutionBBQ.com, Amazon, and retail partners nationwide.

For small businesses in the competitive food industry, such national recognition can serve as a powerful differentiator in crowded marketplaces. Vida Connaughton, Co-Founder and CEO of Revolution Barbecue, emphasized the validation this award provides for their business approach. This recognition means everything to us, Connaughton added. It validates all the hours, all the events, and all the love we pour into every single batch. The company's achievement demonstrates how small-batch producers can compete effectively against larger manufacturers by focusing on quality ingredients and authentic flavor profiles.

The impact of this award extends beyond immediate sales potential, potentially influencing broader industry trends toward supporting local, woman-owned businesses and highlighting consumer demand for all-natural, handcrafted food products. As barbecue culture continues to evolve nationally, recognition of regional specialties like Texas-style rubs helps preserve culinary traditions while introducing them to new audiences. Revolution Barbecue's success story illustrates how dedication to craft and community values can translate into national acclaim within competitive food categories.