Companies with Successful Employee Engagement Initiatives Rely on Robust Metrics, New HR.com Study Reveals

Organizations that excel in employee engagement initiatives are significantly more likely to measure and track relevant metrics, according to a new study by HR.com’s HR Research Institute. An impressive 88% of companies with successful engagement initiatives measure engagement, compared to only 44% of those with lower engagement rates. This finding underscores the vital role of analytics and data-driven decision-making in creating an engaged and productive workforce.

The full research report, HR.com’s State of Employee Productivity and Engagement 2024, is available for free download and offers critical insights and actionable strategies for HR professionals aiming to improve engagement and productivity levels. This comprehensive study examines current trends, challenges, and best practices, providing a holistic view of how leading companies foster engagement and boost productivity.

Further analysis reveals that 87% of organizations measure employee productivity, although no single metric is universally adopted. The most common method involves tracking goal completion. For employers struggling to measure productivity, using goal completion as an estimate can help managers effectively assess productivity trends.

The study identifies the top three methods for enhancing productivity, which include traditional tools and technologies such as document management and storage solutions (57%), collaboration and communication tools (55%), and customer relationship management systems (47%).

"Management's support for utilizing metrics, technology, and AI-powered tools is essential for achieving high levels of employee engagement and productivity," stated Debbie McGrath, Chief Instigator and CEO of HR.com. "To fully capitalize on these tools, we must also train our people, including managers, to use them effectively."

The comprehensive report, HR.com’s State of Employee Productivity and Engagement 2024, offers actionable strategies and key takeaways to help organizations understand and enhance employee engagement, ultimately driving productivity and business success.

Additionally, a recording of the research presentation, Engagement in Action: From Data Insights to High-Performance Practices, is available for on-demand viewing.

HR.com and its HR Research Institute (HRRI) are at the forefront of identifying key trends and best practices in human resources. HRRI publishes numerous high-quality reports annually on a wide array of HR topics, helping over 2 million HR professionals and their organizations make informed strategic decisions. HR.com’s free membership provides access to over 250 exclusive primary research reports, state-of-the-industry reports, and infographics, developed with the assistance of thought leaders and industry experts.

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