Cure Hydration, a premium plant-based hydration brand, is expanding its market presence through a major distribution agreement with Whole Foods Market. The company will introduce its Kids line in over 500 stores nationwide, with additional core products rolling out in the coming month.
The brand's unique hydration formula, developed according to World Health Organization Oral Rehydration Solution standards, provides four times the electrolytes of traditional sports drinks without added sugars or artificial sweeteners. Made with natural ingredients like coconut water and pink Himalayan salt, Cure's products are vegan, gluten-free, and non-GMO.
This strategic partnership represents a significant milestone for Cure Hydration, offering greater accessibility to health-conscious consumers seeking effective, clean hydration solutions. The product line will be available in multiple flavors, including Fruit Punch, Pink Lemonade, Mixed Berry, Berry Pomegranate, and Tropical Punch.
Beyond product offerings, Cure Hydration demonstrates a commitment to sustainability by using packaging that generates 95% less plastic waste compared to standard bottled beverages. The company is also certified plastic-neutral through a partnership with rePurpose Global and supports local community organizations.
The expansion into Whole Foods Market aligns with the retailer's mission of providing high-quality, ingredient-transparent products. This partnership positions Cure Hydration to potentially reshape consumer expectations around hydration beverages by prioritizing health, taste, and environmental responsibility.
