Current Client Wins Top Honor at XYPN LIVE AdviceTech Competition

The XY Planning Network (XYPN) has announced the winners of its annual XYPN LIVE AdviceTech Competition, with Current Client taking home the coveted 'Best in Show' award. This year's competition marked a significant expansion, opening up to include any technology supporting financial advisors in client service, practice efficiency, profitability, and growth.

Current Client, a compliant texting solution for advisors, emerged victorious from a field of six finalists after delivering a seven-minute pitch to an expert panel of judges. The competition, held at last month's XYPN LIVE conference, also saw Quivr CRM, a Salesforce overlay for comprehensive financial planners, win the 'Advicer's Choice' award based on audience votes.

The expansion of the competition's scope after nine years reflects the growing importance of technology in the financial planning industry. It underscores XYPN's commitment to supporting new business models and technologies that serve evolving client needs. Michael Kitces, XYPN Chairman, emphasized the organization's role in creating a platform for emerging tech vendors to showcase their innovations to XYPN's membership.

This year's competition attracted entries from companies that have launched within the past 12 months, have less than $1 million in revenue, or are existing companies with new, independently priced offerings. The diverse range of finalists included AI-powered tools like FinMate AI and JumpAI, as well as platforms addressing modern financial planning needs like Trayecto and marketing solutions like Testimonial iQ.

The success of previous winners, such as Snappy Kraken, Vestwell, Holistiplan, and Income Lab, in becoming category leaders highlights the competition's role in identifying and promoting innovative solutions in the financial advisory space. This track record suggests that Current Client's win could signal its potential for significant growth and impact in the industry.

As the financial advisory landscape continues to evolve, the XYPN LIVE AdviceTech Competition serves as a barometer for emerging trends and technologies. The recognition of tools focusing on compliant communication, efficient practice management, and AI-driven solutions reflects the current priorities and challenges faced by financial advisors. For the broader financial services industry, this competition provides insights into the direction of technological innovation and the changing needs of both advisors and their clients.