DataWeave Appoints Edward Salas as SVP of Retail Strategy to Enhance Competitive Pricing Intelligence

DataWeave, a leading provider of competitive intelligence and digital shelf analytics for retailers and consumer brands globally, has announced the appointment of Edward (Eddy) Salas as the Senior Vice President of Retail Strategy. This strategic move highlights DataWeave's dedication to delivering top-tier competitive pricing intelligence that meets the evolving needs of retail pricing teams.

Eddy Salas joins DataWeave with over three decades of experience in retail pricing and financial planning. His career includes an impressive 31-year tenure at H-E-B, Texas's premier food retailer, where he served as the Director of Pricing. At H-E-B, Eddy specialized in retail pricing systems, competitive data acquisition, and pricing intelligence solutions. His extensive knowledge and experience are expected to play a pivotal role in enhancing DataWeave’s product offerings for its retail clientele.

"I am thrilled to welcome Eddy to the DataWeave team," said Karthik Bettadapura, Co-founder and CEO of DataWeave. "Eddy’s extensive experience in retail pricing, coupled with his successful career at H-E-B, brings a unique and valuable perspective. His expertise will be crucial in refining our pricing intelligence solutions, providing our clients with deeper, actionable insights that drive tangible outcomes. I am confident Eddy’s passion for pricing and his strategic vision will drive innovation and deliver greater value to our retail customers."

The appointment comes at a critical time as retailers face global challenges such as inflation and high interest rates, making shoppers increasingly price-sensitive. Retailers must now strike a delicate balance between price competitiveness, price image, and corporate profitability. In such an environment, sophisticated pricing intelligence solutions like those offered by DataWeave are becoming essential for informing pricing strategies.

"The retail industry is navigating unprecedented price sensitivity among shoppers," said Eddy Salas. "In this challenging environment, DataWeave is committed to empowering retailers with the insights they need to stay competitive and meet consumer expectations. I am thrilled to join the exceptional DataWeave team and leverage my experience as a pricing practitioner to help our customers excel in their pricing journeys."

DataWeave is an AI-driven platform designed to help retailers and consumer brands accelerate sales growth and optimize marketing investments through comprehensive market intelligence across all channels. The company provides advanced insights into pricing and assortment strategies and analyzes the digital shelf, enabling businesses to optimize key performance indicators such as pricing, share of search, promotions, content, and availability, all with a layer of competitive and market intelligence.

For more information about DataWeave and its offerings, visit www.dataweave.com.

To view the source version of this news, visit newsdirect.com.