DeepTarget's AI Marketing Platform Generates $2.4 Billion in New Account Balances for Financial Institutions
TL;DR
DeepTarget's AI-powered marketing campaigns resulted in $2.4 billion in new account opening balances, providing a significant advantage for financial institutions.
DeepTarget's Digital Experience Platform served 2.4 million consumers through 285 active financial institution contracts by leveraging core banking data enhanced with AI.
DeepTarget's personalized marketing approach helps financial institutions grow, showcasing the importance of digital engagement for future banking success.
DeepTarget's innovative campaigns generated 3.6 billion ad impressions, leading to 1,013,281 qualified leads and 129,336 new influenced account openings.
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Financial technology company DeepTarget has revealed impressive performance metrics for 2024, showcasing the power of AI-driven marketing strategies in the banking sector. The company's Digital Experience Platform (DXP) served 2.4 million digital consumers across 285 active financial institution contracts, generating substantial growth through data-enhanced marketing campaigns.
The platform's AI-powered approach resulted in 3.6 billion ad impressions, translating into 1,013,281 qualified leads and 129,336 new account openings. These results highlight the potential of personalized, data-driven marketing in the financial services industry.
Key performance highlights include generating $19+ million in estimated new monthly recurring revenue, $1.3 billion in new loan balances, $1.1 billion in new deposit balances, and $14.35 million in new commercial account balances between April and December 2024.
CEO Preetha Pulusani emphasized the critical nature of digital engagement, stating that financial institutions must meaningfully connect with account holders or risk stagnation. The platform's fully managed service enables institutions to achieve significant results without straining internal resources.
DeepTarget's approach represents a significant shift in banking marketing, leveraging artificial intelligence to transform core banking data into actionable intelligence and precisely targeted marketing campaigns. By focusing on personalization and data-driven strategies, the company is demonstrating how technology can drive meaningful growth in the financial services sector.
Curated from 24-7 Press Release
