Denver-based Veteran Heating, Cooling, Plumbing & Electric is celebrating its first anniversary with impressive numbers: 2,132 completed jobs, roughly 18,000 field hours, and approximately 4,000 customers served. The company, which started with a single HVAC project for a co-worker of co-founder Brad, has grown to a team of 69 employees and 17 wrapped trucks operating across the Denver metro area.
What sets this milestone apart is how the company achieved it. According to the company, it made no outbound sales calls, sent no email or text blasts, and did not experience the typical shoulder-season slowdown common in Colorado's HVAC industry. Instead, work is booked weeks or months in advance, driven entirely by word-of-mouth and a reputation for quality service.
The company's success is attributed to its veteran-owned identity, emphasizing accountability and community engagement over high-pressure sales. Team members like Mitchell Thier highlight the cultural foundation: "It's a win for the customer, a win for the employee, and a win for the company - not just one of those. That culture was built in from the start, and it's the reason people who join this team don't want to leave." Noah Zangara echoes this sentiment, noting that having an owner who works in the field makes a significant difference, fostering a rare balance of care for employees and customers.
A key driver of growth has been the company's expertise in navigating rebate programs. Veteran Heating, Cooling, Plumbing & Electric has secured over $1.4 million in approved HEAR (Heat Electrification and Affordability Rebate) projects, helping homeowners access Xcel Energy rebates for high-efficiency HVAC and electrification upgrades. This specialized knowledge has not only benefited customers but also fueled the company's expansion.
Looking ahead, the company is actively pursuing licensing and permitting for expansion into Dallas/Fort Worth, with Wisconsin also under consideration. It is also in the early stages of a capital raise to fund this geographic growth. As it enters its second year, the company aims to replicate its Denver success in new markets, relying on the same principles that have driven its rapid rise.
The milestone reflects a broader trend in the home services industry, where customer satisfaction and niche expertise can rival traditional marketing. For homeowners, the company's growth signals increased access to reliable, rebate-savvy service providers. For the industry, it demonstrates that a focus on culture and customer experience can yield substantial results without aggressive sales tactics.
Veteran Heating, Cooling, Plumbing & Electric provides residential and commercial HVAC, plumbing, and electrical services across the Denver area. More information is available at servicebyveteran.com.
