Digital Brand Media & Marketing Group, Inc. (OTC: DBMM), through its operating subsidiary Digital Clarity, has provided an update on the development of its Digital Clarity Intelligence Engine (DCIE) platform and recent business activities. The company is focusing on AI-powered go-to-market strategy consulting for B2B technology companies, positioning itself to address what industry research identifies as a critical market gap.
Recent client engagement includes work with Xamun, an AI-powered software development platform expanding from Asian markets into Europe and the United States. This partnership, as detailed in Xamun's earlier press release, represents strategic go-to-market development that informs DCIE's evolution. "This is the type of strategic work we've repositioned the business to focus on," said Reggie James, COO of DBMM and Founder of Digital Clarity. "High-value consulting with B2B tech companies that need serious go-to-market expertise. These engagements also inform how we're building DCIE to scale this kind of strategic work."
The Digital Clarity Intelligence Engine is currently in beta testing, designed to analyze go-to-market strategies, competitive positioning, and market opportunities using both public and private large language models to meet enterprise data security requirements. James emphasized the platform's comprehensive analytics approach, stating it will result in "a sustainable competitive advantage." He noted that beta testing continues to reveal practical insights, with development focused on real client needs rather than theoretical solutions.
Digital Clarity's positioning addresses significant industry challenges. James cited research indicating substantial inefficiencies in B2B sales and marketing, including BCG research showing B2B companies waste approximately $2 trillion annually on ineffective approaches, while McKinsey reports that 84% of marketing organizations lack the expertise to implement AI effectively. "Too much of AI is superficial and will not stand the test of time," James said. "The research on companies in the space support our premise."
The company has expanded its team with two new hires: a Chief Revenue Officer and a former Gartner executive who received a key performance award, aimed at ensuring customer satisfaction and seamless management consultancy. This expansion supports the company's strategic direction as it delays its fiscal forecast from 2025 to 2026 to invest in extensive DCIE beta testing. "We made a deliberate choice to invest in expanding DCIE through extensive beta testing offerings, which will benefit new clients and shareholders significantly through its sustainability through the evolution in the marketplace," James noted.
DBMM's stakeholders have expressed support for DCIE's focused business model, which the company believes will deliver long-term positive growth. The company continues to direct shareholders to detailed financial information, including the Management Discussion and Analysis in the 10-K for 2025 and the Shareholders Update mentioned in the release. This development matters because it represents a targeted approach to solving documented inefficiencies in B2B technology marketing, potentially offering companies more effective ways to deploy AI in their go-to-market strategies while addressing the expertise gap identified by major consulting firms.
