DownTown Mystic Releases New AI-Generated Video and Mystic Highway EP with Sony Music Distribution

Sha-La Music announced the worldwide release of DownTown Mystic's new single "Somebody's Always Doin' Something 2 Somebody" and the Mystic Highway EP, marking significant developments in independent music production and distribution. The single will be released to US radio on October 7 and streaming services on October 10, while the EP will be available worldwide via The Orchard/Sony Music on November 7.

The new video for "Somebody's Always Doin' Something 2 Somebody" represents a technological milestone as the first AI video created by Richard Levinsohn/Rick Lee Vinson Group for DownTown Mystic. This innovation demonstrates how independent artists are embracing emerging technologies to enhance their creative output and reach wider audiences.

The Mystic Highway EP contains six songs, including the bonus track single featuring keyboard virtuoso Jeff Levine, known for his work with Joe Cocker and Hall & Oates. The project continues DownTown Mystic's commitment to high-quality rock'n'roll, featuring an elite rhythm section of drummer Steve Holley and bassist Paul Page on five of the six tracks. Guitar work remains central to the sound, with contributions from Lance Doss, Bruce Engler, and Justin "JJ" Jordan bringing diverse musical textures to the recordings.

DownTown Mystic's sync licensing success underscores the commercial viability of independent artists in today's music industry. The artist has placed music in over 250 TV shows and films, with 2025 proving particularly successful with three songs licensed for movie soundtracks. Two songs appeared in "Everything's Going to Be Great" starring Bryan Cranston and Allison Janney, while one song featured in "Sovereign" with Dennis Quaid and Nick Offerman.

The release strategy demonstrates how independent labels like Sha-La Music effectively leverage major distribution partnerships while maintaining creative control. Listeners can access the new single at https://tinyurl.com/nhhhfver and the full EP at https://tinyurl.com/ye7sh7ve. The AI-generated video is available at https://youtu.be/QQ5ewjQF2q0.

Critical reception has been positive, with Jamsphere Magazine praising the "crisp drums, dynamic bass, searing guitar tones, and earnest, textured vocals" that create "a rich audio tapestry that feels both familiar and refreshing." Music Farmer 5 described the sound as "familiar in the best way—like flipping on a long-lost FM station and hearing everything you didn't know you were missing," while American Songwriter noted the "classic rock and roll filtered through both muscle and melody."

Looking ahead to 2026, DownTown Mystic plans the On E Street Remix project in January, featuring remixes of tracks recorded with Max Weinberg and Garry Tallent, drummer and bassist for Bruce Springsteen's Rock and Roll Hall of Fame E Street Band. This continued collaboration with renowned musicians reinforces the project's credibility and artistic ambition within the independent music landscape.