Earn Alliance Expands Team to Propel Web3 Gaming Innovations

Earn Alliance, the largest web3 game aggregator and discovery platform, has announced significant additions to its executive team. The company has appointed Kimberly Knoller as Chief Marketing Officer, Graeme Griffin as Head of Games (Game and Economy Design Services), and Amit Goel as Director of Product (Ad Tech), signaling a strategic move to bolster its influence in the gaming industry.

Kimberly Knoller brings a wealth of experience in entertainment marketing, with over a decade of expertise in music, fan acquisition and engagement, audience development, gaming, and technology. Her career highlights include pioneering direct-to-fan marketing and engagement teams at Warner Records, working with renowned artists like My Chemical Romance, Green Day, and Metallica. As the founder of The Knoller Group, she achieved global recognition with successes such as Echosmith's multi-platinum hit 'Cool Kids' and innovative e-commerce platforms for gaming and music-focused channels.

In her new role at Earn Alliance, Knoller aims to drive the platform's mission to connect gamers with games, build fandoms, and engage communities. Her impact is already evident, with the platform experiencing rapid audience growth of 650,000 highly engaged gamers. 'I am thrilled to join Earn Alliance at such an exciting juncture in the evolution of web3 gaming,' said Knoller. 'Together, we will redefine the future of gaming ecosystems.'

Graeme Griffin, with over two decades of experience in the gaming industry, joins Earn Alliance as the Head of Games. Griffin's portfolio includes MMO RPGs, sports simulations, strategy games, and casual mobile games. He has held roles at companies such as 6Waves, Zynga, Ubisoft, and VGW. 'Games are a potent medium, comparable to, if not more influential than, TV, movies, and books,' Griffin noted. 'Coop’s latest venture into blockchain gaming led me to join this innovative and disruptive journey.'

Amit Goel, who also brings over 20 years of experience, joins Earn Alliance as the Director of Product. His career spans roles as a software engineer, entrepreneur, and product manager. He has led product teams at VC-funded companies like Knowlarity and Amagi, scaling them to multi-million-dollar global operations. 'I’m thrilled to join the team at Earn Alliance,' said Goel. 'I look forward to building the ad-tech systems for the next generation of gaming.'

Joseph 'Coop' Cooper, CEO and Founder of Earn Alliance, expressed his excitement about the new hires. 'The range of expertise that Kimberly, Graeme, and Amit bring to Earn Alliance is a complete game changer for us. Together, our team will thoughtfully work together to build a bridge to the future of gaming, making worthwhile, exciting new experiences for diehard gamers and curating a point of entry for new users through the magic of play.'

Earn Alliance has solidified its position as one of the largest active web3 communities, boasting over 75 game NFT launches in 2023 alone. With the introduction of a gamified reward ecosystem, the platform aims to attract and retain highly engaged gamers, offering a cost-effective alternative to traditional advertising models.

Earn Alliance continues to lead the frontier of gaming through its revolutionary engagement strategy and highly-engaged gaming ecosystems. For more information, visit the Earn Alliance website.