Everflow, a partner marketing platform, has announced a strategic collaboration with Skimlinks, the world's largest commerce content monetization platform. This partnership aims to create new revenue streams for advertisers by connecting them with an extensive network of high-quality publishers.
The integration provides Everflow clients access to Skimlinks' network of over 60,000 publishers, including major media outlets like Condé Nast, Hearst, Yahoo!, and Huffington Post. By leveraging this expansive network, brands can significantly broaden their potential reach and revenue generation opportunities.
A key feature of this partnership is the enhanced transparency it offers. Everflow clients will now receive comprehensive data on publisher performance, including detailed metrics such as clicks, conversions, average order value, and conversion rates. This granular insights enable brands to make more informed, data-driven decisions about their affiliate marketing strategies.
Ed Ceballos, Vice President of the Partner Ecosystem at Everflow, highlighted the partnership's potential to unlock new revenue streams and diversify partner relationships. The collaboration allows advertisers to forge direct connections with editorial partners, receiving expert guidance to optimize affiliate campaigns.
The strategic alliance represents a significant advancement in commerce content monetization, providing brands with sophisticated tools to identify and capitalize on emerging marketing opportunities across digital platforms.
