Minivela has introduced MinivelaTV, a digital platform delivering short-form drama content targeting English and Spanish-speaking Latino audiences. Featuring a diverse range of storytelling styles including romantic comedies, supernatural narratives, and slice-of-life dramas, the platform represents a significant innovation in digital media targeting young Latinos.
The platform, co-founded by actor Carlos Ponce and produced in collaboration with viral influencer Haydita Veloz and Chicano Hollywood, offers bite-sized content ranging from 10 to 90 minutes. Initial programming includes titles like 'Woman Finds Love on the TV Dating Show from Hell' and 'Hombre compra novia robot para creer celos a su ex', showcasing the platform's creative diversity.
MinivelaTV's strategic approach leverages multiple distribution channels, including YouTube, Instagram, TikTok, and X, ensuring broad audience reach. By partnering with adtech company Numatec and Brilla Media's Nuestro Media network, the platform provides advertisers a targeted method to engage with young Latino demographics.
The content strategy reflects a deep understanding of Latino cultural storytelling traditions, drawing inspiration from telenovelas while adapting to contemporary digital consumption habits. By producing content primarily in Miami, Los Angeles, and Texas, MinivelaTV ensures authentic representation of the Latino diaspora, including Mexican-Americans, Puerto Ricans, Cuban-Americans, and South Americans.
This innovative platform signals a significant shift in multicultural media consumption, offering culturally relevant, family-friendly content that bridges language and generational gaps in entertainment.
