ExhibitDay.com, an award-winning trade show planning and event project management platform, has announced the release of new tools designed to help exhibitors track Event Objectives and measure Return on Objective (ROO) for trade shows. This development aims to provide a more structured and quantitative approach to evaluate the success of event participation.
The platform's new features enable event managers to set specific goals, known as Event Objectives, that they aim to achieve through their participation in trade shows. Each objective is assigned a level of importance, which carries a weight factor used in calculating the overall ROO for the event. After the event concludes, each objective is rated on a scale from 0 to 10, where 10 indicates full achievement and 0 indicates no achievement at all.
The core of this new feature is the Event ROO Score, a metric that represents the weighted average of the achievement ratings for all objectives. Each objective's rating, combined with its assigned weight factor, contributes to the overall event ROO Score. This score allows field marketing teams to compare the effectiveness of different events and identify which ones are worth attending again.
By enabling a detailed analysis of event outcomes, ExhibitDay's new tools are expected to significantly impact how trade show teams measure their success. The ability to quantitatively assess the achievement of specific objectives can help teams make better-informed decisions about future event participation and resource allocation.
For more information on ExhibitDay's capabilities for measuring Return on Objectives, please visit https://www.exhibitday.com/Objectives-and-ROO.
ExhibitDay is known for its robust platform that assists exhibitors, event managers, and trade show teams in planning and collaborating on field marketing projects. The introduction of these new tools further solidifies the platform's position as a leader in trade show planning and management.
