The Hong Kong Trade Development Council (HKTDC) concluded its Fashion Hong Kong promotion in Paris on June 28, the final day of Paris Men's Fashion Week Spring/Summer 2027. The event, held in collaboration with strategic partner Hong Kong Air Cargo Terminals Limited (Hactl), aimed to showcase Hong Kong design talent and facilitate international business opportunities.
The campaign featured a professional showroom at Rue de la Paix, a renowned fashion landmark, where Hong Kong designer brands presented their Spring/Summer 2027 collections. The showroom attracted buyers, media, and industry professionals from Europe and beyond, enabling business matching and partnership discussions. Notably, designers MARCCH and Matter Matters unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, emphasizing creative exchange between Hong Kong and France.
A networking reception on June 27 drew over 200 fashion professionals, buyers, and media, providing valuable networking opportunities. A "Hong Kong Fashion Night dinner" further strengthened connections with the global fashion community, laying groundwork for overseas market expansion.
This promotion marked the first cross-sector collaboration between the HKTDC and Hactl. Hactl, recognized as a leader in sustainability and innovation in Hong Kong, contributed expertise in air cargo logistics and sustainability. The partnership aims to empower Hong Kong brands to expand internationally, integrating creativity, commerce, and professional services while responding to global demands for sustainable development.
Mr. Chris Lo, Regional Director, Europe, Central Asia & Israel, HKTDC, said: "This collaboration reflects Hong Kong’s unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers’ talent but also demonstrating how Hong Kong’s logistics excellence and sustainability leadership can support the global fashion industry." Mr. Frosti Lau, Chief Executive of Hactl, added: "Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration with the HKTDC at Paris Fashion Week highlights how air cargo supports the fashion industry, celebrates the innovation and creativity of Hong Kong designers, as well as promotes sustainability."
Since its launch in 2015, Fashion Hong Kong has promoted Hong Kong designers at major fashion events in cities including New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. The initiative supports local brands in connecting with global buyers and expanding into mainland and overseas markets. More information is available at Fashion Hong Kong and the HKTDC Newsroom.
