FG Brands, the franchise platform behind Bare&Sol™ and facial collective®, has opened the beauty and wellness franchise industry's first dual-concept studio this month in Birmingham's Mountain Brook community. The studio, located in Cahaba Village Plaza, has served the Birmingham community since 2013, first as LA Bikini and, following FG Brands' acquisition and 2026 national rebrand, as Bare&Sol™. As part of the transition, the studio relocated a few doors down within the same center and underwent a complete remodel, adding facial collective® as a co-located sister brand, creating the first studio of its kind in the franchise industry.
The new dual-concept studio now serves more than 1,000 members across both brands, with a meaningful share holding memberships in both. Facial care, hair removal, and airbrush tanning are highly complementary services, and the studio's opening membership numbers reflect the built-in convenience of offering all three under one roof. For prospective franchisees, Birmingham serves as a working proof of concept for what a dual-concept territory can deliver: two recurring-revenue membership brands sharing one lease, one team, and one base of foot traffic.
Jan Zalud, CEO of FG Brands, highlighted the strategic advantage of the model: “Birmingham shows exactly what we set out to build with this dual-concept model. This studio has been part of its community since 2013, and rather than start from scratch, we were able to reinvest in a proven location, remodel it, and bring facial collective alongside Bare&Sol under one roof. What makes this work is that each brand stays independent - facial collective focused on face care and aesthetics, Bare&Sol focused on hair removal and airbrush tanning. Neither one dilutes its expertise or identity by bolting on services outside its lane, which is a trap a lot of brands fall into as they try to grow. Guests get the convenience of both under one roof, and franchisees get two focused, proven businesses instead of one that's spread thin. We're excited to offer this same opportunity to franchisees across the country.”
The franchise opportunity combines the service lines of facial collective® and hair removal and airbrush tanning through Bare&Sol™, designed to take advantage of their membership-based business models, where recurring monthly revenue remains a key driver of strong unit-level economics. This innovative approach could reshape how beauty and wellness franchises operate, offering a more efficient and profitable model for entrepreneurs.
Bare&Sol™, formerly LA Bikini, is the only franchise opportunity that provides members and guests with expert hair removal and airbrush spray tanning services, two high-demand beauty wellness routines under one roof. This unique combo creates two distinct revenue streams for Bare&Sol™ owners. Facial collective® is a modern, open-concept facial studio offering professional skincare and facial treatments with a personalized touch, specializing in facial treatments, high-quality skincare products, and injectable regimens. FG Brands, the parent platform, is a self-care and wellness franchise platform that empowers entrepreneurs, home to these two fast-growing skincare brands. For more information about the health and wellness concepts in FG Brands portfolio, visit FG Brands.
