FG Brands, a self-care and wellness platform, has announced a national rebrand of its flagship franchise LA Bikini, which will now operate under the name Bare&Sol. Effective June 1, all locations have transitioned to the new brand, featuring a refreshed identity, expanded service offerings, and an enhanced digital presence. The rebrand marks a significant milestone in the company's evolution as a leading beauty and wellness franchise opportunity.
The new Bare&Sol concept combines two high-demand beauty wellness routines—expert hair removal and airbrush spray tanning—under one roof. According to Jan Zalud, CEO of FG Brands, the company acquired LA Bikini with the goal of delivering a better consumer experience than traditional waxing salons. “Customers have evolved and we have chosen to evolve with them,” Zalud said. “With more than one million Brazilian sugaring wax services performed to date, we’ve perfected sugaring hair removal and combined it with the addition of professional airbrush tanning, creating the only membership-driven franchise model that focuses exclusively on the delivery of these specific services.”
Bare&Sol’s core service, sugaring, uses an all-natural sugar paste free of harsh chemicals found in traditional waxing. Airbrush spray tanning, available at select locations, is UV-free and customized by trained estheticians. Together, these services position Bare&Sol as a full-service skin-wellness destination, catering to ingredient-conscious consumers, particularly Millennials and Gen Z. The rebrand also introduces a new studio design with clean lines, warm textures, and a calming aesthetic, moving away from the traditional clinical feel of hair removal salons.
The rebrand creates two distinct revenue streams for franchisees, combining services that are in growing demand. FG Brands, which also owns Facial Collective, is positioning Bare&Sol as the industry’s first co-located business model. For more information about memberships or to book appointments, visit https://bareandsol.skin. Those interested in franchise opportunities can learn more at https://fgbrands.co.
