First and Last PR Unveils Specialized Services for Indie Beauty and Wellness Brands

First and Last PR, a well-regarded communications agency specializing in public relations, influencer campaigns, and social media marketing, has announced the launch of two new services designed specifically for indie and emerging beauty, wellness, and lifestyle brands. The announcement was made at the Beauty Independent’s Uplink Expo Conference in New York City.

The new offerings, PR Powerboost and Seasonal Spotlights, are aimed at addressing the unique needs of smaller, independent brands striving to gain a foothold in a saturated market. According to First and Last PR’s CEO & Communicator-in-Chief, Stephanie Scott-Bradshaw, “With over 25 years of industry experience, the one thing that remains consistent is that emerging brands need support and should not have to choose between a great communications team and packaging.”

First and Last PR has a long-standing reputation for successfully serving legacy brands, and these new services represent a significant expansion of their offerings. The PR Powerboost program is tailored exclusively for indie beauty, lifestyle, and wellness brands looking to increase their visibility. This program includes crafting press releases and media pitches, forming media relations, and creating strategic PR plans, including development into industry awards. The goal is to amplify brand narratives and generate impactful media coverage, thereby empowering brands to thrive in a competitive landscape.

In addition to the PR Powerboost, First and Last PR is launching the Seasonal Spotlights Pitch Program. Recognizing the critical importance of the holiday season for brand exposure and sales, this program is available exclusively to indie clients. It focuses on securing placements in top-tier gift guides during key holiday times such as the general holiday season, Black History Month and Women’s History Month, and Mother’s Day, Father’s Day, and Graduation time. Each four-month public relations campaign is meticulously crafted to ensure that brands stand out as must-have gifts during these pivotal moments.

First and Last PR’s proprietary communications formula has been proven effective, as evidenced by numerous case studies that highlight their success within the beauty, wellness, and lifestyle sectors. By leveraging their years of experience and deep understanding of the market, First and Last PR aims to offer comprehensive solutions to new clients, enabling them to achieve sustained growth and market presence.

For more information on First and Last PR’s new and existing services, interested parties are encouraged to visit FirstAndLastPR.com/Services. The agency, founded in 2012 by a former beauty editor, has built a reputation for connecting companies to the right people and creating exceptional experiences through unique and purposeful messaging.

As the beauty, wellness, and lifestyle industries continue to evolve, the introduction of these new services by First and Last PR demonstrates a commitment to helping indie and emerging brands navigate the complexities of media relations and digital marketing, ensuring they remain competitive and visible in an increasingly crowded marketplace.